Posts Tagged ‘TEDGlobal’

SETTING THE RIGHT TENOR AT THE OPERA

Thursday, October 20th, 2011

Opera, some of my friends say, is like Marmite: you either love it or you hate it.

Those who prefer their music lighter and more popular, complain about it being too long, too intense and too stuffy.

Whilst not entirely agreeing with them, I can understand how they might have reached a conclusion. Just like Marmite, I tell them, opera is an acquired taste.

I’m not an opera devotee but understand the appeal of the spectacle, the singing and the setting as well as the rich history it has, which of course also is part of my personal history being born in Austria.

Like other forms of music, there are some pieces and some performers who are more accessible and those which are not. It may be easy for beginners to follow the storylines of Madame Butterfly or Carmen without too much trouble or even translation but start with Ligeti’s Grand Macabre or Wagner’s lengthy Ring Cycle can leave people cold.

In the last 20 years or so, efforts have been made to engage with those who might not be classed as traditional opera lovers. For many people, the Kiri te Kanawa and late Luciano Pavarotti are associated more for recording football and rugby anthems than roles in The Marriage of Figaro or as Pagliaccio. The beautiful Romanian soprano Anghela Gheorghiu is known as ‘Draculette’ by readers of gossip columns familiar with her love life but who might not have heard her sing a note.

Even at the last TEDGlobal conference in Edinburgh a full blown musical spectrum made the audience listen: From Imogen Heap’s techno-infused musical gloves to Danielle de Niese’s soprano voice singing Franz Lehar’s ‘Meine Lippen sie kuessen so heiss’  (I was happy to notice that I still knew every line….).

This month, there is another opportunity to ease oneself into opera with a series of shows by the Spanish performer Placido Domingo at the Royal Opera House in London (27-30 October) With Pavarotti and fellow countryman Jose Carreras, Domingo was one of the celebrated ‘Three Tenors’. He has enjoyed a glittering career among his art’s very best, occupying the most notable lead roles, making more than 100 recordings and winning 12 Grammys.

Those who aren’t ROH regulars but were lucky enough to get a ticket for one of the shows may encounter another reason why some people find opera..well….uncomfortable. In some venues, opera is not just about the performance but the event.

Unlike a pop concert, it’s not something you can turn up straight from work in jeans and scuffed shoes. At Vienna’s Volksoper, the Metropolitan Opera in New York the famed La Scala in Milan, people dress up for the occasion.

If newcomers don’t wear evening dress, they can feel and look out of place for certain venues and performances, adding to whatever tension they may feel about unfamiliar material.

There is no need, however, to spend lots of money, something which might dissuade people from going in the first place. If they apply my recommended ‘two-minute rule’ before getting ready in the same way that they should do before going to the office or to dinner with a partner in a nice restaurant, they can create a smart look which can help put them at ease and to enjoy the arias.

 

Dress TEDiquette 2011

Friday, July 15th, 2011

This week I have been attending one of the world’s most successful conferences in the Scottish capital Edinburgh, home of the famous Fringe and Festival: TEDGlobal 2011.

TED (which stands for Technology, Entertainment, Design) is a global not-for-profit organisation which aims to bring together inspiring, energetic, extremely smart or renowned individuals from different disciplines – art, business, politics, science and much more – to generate ideas “worth spreading”.

Five years ago, it was decided to put their presentations on-line so those ideas could be more accessible. All invited speakers get 18 minutes to make their point. The premium placed on effective presentation, therefore, is enormous.

This year’s TEDGlobal event brought 70 different nationalities to Scotland. Such a cosmopolitan mix made this the perfect opportunity to look at the appearance of guests on and off stage next to enjoying a number of fantastic talks and a great and open atmosphere.

As it’s a creative event, there’s no strict dress code. Official recommendations suggest “relaxed… pretty much no one wears suits, ties or sportcoats. Think ‘retreat’, ‘relaxed’. Jeans are fine.”

That would not sit well with the likes of Joe Corré, the co-founder of Agent Provocateur. He believes that denim should be worn for painting, decorating, digging in the garden and not much else. Whilst that might seem a fairly severe position, I am always very happy to meet people who feel that denim is not the only option to dress casually and relaxed.

What TEDGlobal illustrated was that the most effective performers clearly put thought into how to present themselves not just to their peers in Scotland but to the worldwide audience which might be watching via the internet live and thereafter. They emphasised the need to appear natural and fit in by not being over- or under-dressed. Style of dress is an important element in ensuring a balance between the content of a speech potentially to millions of viewers and the individual delivering it.

Getting one or the other off-balance can undermine not underline the quality of a presentation.

Getting it right helps, if you like, build the personal brand behind a concept. A perfect example is the French street artist JR, the winner of the annual TEDprize 2011. He is able to portray himself and his work to his audience in the correct manner because his wardrobe is authentic for his personality and what he does.

One might argue that an artist can get away with wearing anything and JR’s choice of printed jacket, trilby and shades might not work for everyone. However, what it demonstrates is that whether someone is a scientist, writer, inventor, entrepreneur or host, putting a little thought into how you look can provide a solid visual foundation for what they say.

Sharp Saturday Tip: Style Starts in your Mind

Saturday, March 12th, 2011

Photo: James Duncan Davidson/TED

There is a phenomenon out there called TED; an internet sensation that has gone viral.  TED stands for Technology, Entertainment, Design. It is a global creative community of the world’s best thinkers, experts, athletes, artists, computer geeks, rocket scientist, politicians, philanthropists, designers and people you have never heard about, but who have great ideas. Two big conferences are produced annually. TED2011 just took place in Long Beach, California and attracted 2000 delegates, which all have to go through an intense vetting procedure before being allowed to spend around £4000 for a ticket. Bill Gates hosted a session, and also Juan Enriquez took over the role as guest curator for one session. It again was a great success.  TEDGlobal, it’s European sister event, will take place this July in Edinburgh and the topic of the conference is ‘The stuff of Life’. More than 60 fantastic speakers will be presenting their ideas over four days and it will celebrate life in all its forms.

The non profit organisation with HQ in New York decided in 2006 to release their talks free of charge via the internet and since then, the influence and importance of TED has multiplied. Led by Chris Anderson, a British ex-journalist and owner of an IT magazine empire at the time, acquired TED on behalf of his Sapling Foundation in 2001. He seems to be a strong thinker with a visionary mind, who has surrounded himself with a powerful team.

TED now has hundreds of other TEDxEvent organisers all over the world and the events model themselves on the two conferences in the US and in Europe, all independently organised under the TEDx licence. TED now also has a TED fellowship and a TEDprize (this year won by artist JR) and talks are translated by volunteers of the TED community in dozens of languages (88 currently). Many of the TEDTalks have been seen many million times. Newest projects are the Open TV project aimed at broadcasters, TEDConversations and TEDBooks.

The talks are not more than 18 minutes long and some are really powerful and extremely mind shifting. Turn off your TV and feed your senses with some inspiring ideas. You will enjoy it and maybe find some creative sparks, which not only make you think, but make you think differently.

Bruno Giussani, TED European Director and Curator of TEDGlobal: “We focus on ideas and on helping them spread as widely and freely as possible. To this end, our various initiatives, including the conferences and the TED.com website, converge into the intention of creating a platform accessible to the largest number, that will contribute to extend and improve the quality of the conversation. There is a thirst for new ways to share knowledge and information and to learn, for a new sense of possibilities, for inspiration, and we strive to respond to that.”

I watched some of the TED2011 sessions on webcast as an “associate member” of TED and indeed, during last week’s conference TED announced the launch of a global brainstorming called TED-ED, for “education”, aimed at gathering inputs on ways to use the TED formats and methods to create educational material.

So my tip for this Saturday is this: If you have not seen a TED talk yet, go and have a look and choose your favourite subject: www.ted.com